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How Can Sound Symbolism Help French Engineers To Get a Job in Australia?

Today, I stumbled on this video of David Placek, Founder & CEO of Lexicon Branding, a company designing names for other brands. And yes, this matters for you, especially if you're a French Engineer. Let me explain. First, have a look at this video As you can see, this company take sounds seriously: they spent… Continue reading How Can Sound Symbolism Help French Engineers To Get a Job in Australia?